Welcome!
Watch the full video from our livestream “Everybody is an Innovator!” with Niklas Wikström, Managing Director Sirocco Arabia, and Mats Dahl, Senior Vice President.
Video from Livestream November 2021 – Everybody is an innovator!
Additional Reads
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Beyond Waterfall in Middle East CRM
Niklas Wikstrom on why waterfall CRM transformation keeps failing in the Middle East, and what disciplined agile delivery looks like…
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Your AI Agent Is the New CRM Lock-In
Behavioural lock-in is the new CRM switching cost. The AI agents inside Agentforce, Copilot, and Breeze do not move when…
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Shadow AI Has Outgrown Your Policy
Shadow AI is no longer copy-paste into ChatGPT. It now means autonomous agents with persistent system access, and your policy…
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AI Forecasts Hit 81%. Now What?
AI-assisted pipeline forecasts now run at roughly 81 per cent accuracy. Why most revenue teams are still scrambling at quarter…
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Agent 365 Is Live. Is Your D365 Ready?
Microsoft Agent 365 is generally available as part of the new M365 E7 Frontier Suite. The harder question is whether…
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Service CRM: Layers, Not Silos
Most service CRM implementations fail because the platform was built for sales. A layered architecture, foundation, service core, and connected…
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HubSpot’s New Surface Area Problem
HubSpot Breeze in Slack and the G2 MCP connector are early signals of an ambient operating model. The harder governance…
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Back-Office Agents and Quiet Failure
Salesforce’s Agentforce Operations brings AI agents into the back office. The capability is real. The harder question is what fails…
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When CRM Consolidation Actually Pays
CRM consolidation is the headline initiative of 2026. The pressure is real. The harder question is whether your operating model…
So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!