Welcome!
Watch the full video from our livestream “Everybody is an Innovator!” with Niklas Wikström, Managing Director Sirocco Arabia, and Mats Dahl, Senior Vice President.
Video from Livestream November 2021 – Everybody is an innovator!
Additional Reads
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Not All AI Agents Need the Same Rules
Gartner says one blanket policy for every AI agent causes failure. Here is how tiered, trust-boundary governance lets CRM teams…
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AI Runs the Deal Desk. Rethink Comp
AI agents now clear deal desks in hours, not days. The real question is what a deal desk running at…
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Dynamics Certs Went All-In on AI
Microsoft retired MB-240, MB-335 and MB-700 in mid-2026 and replaced them with AI certifications. Here is what the shift means…
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HubSpot AI Ships Pages. Who Approves?
HubSpot’s AI can now build and publish landing pages on its own. The real question is not whether it works,…
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Salesforce Data 360: Free Isn’t Ready
Salesforce made core data ingestion free in Data 360. The real work now is harmonising and governing that data so…
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Adoption Is Your Best CRM Investment
The 2026 CRM market tops 126 billion dollars, yet the biggest returns sit unused inside systems you already own. Adoption…
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Treat Your AI Agents Like Employees
Enterprises now run about a dozen AI agents each, yet only 23% govern them as identities. Here is the opportunity…
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RevOps Got Promoted. Now Earn It.
RevOps has been promoted to the boardroom. VP titles are up 300% and aligned teams grow 36% faster. Here is…
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AI SDRs Book. RevOps Makes It Stick
AI SDRs now fill pipeline at scale, but AI-sourced deals convert lower. Here is how RevOps turns that volume into…
So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!