Sirocco’s Evolution: Embracing change, exceeding expectations

From our founding vision to our present-day reality, we’ve continuously adapted and grown. Uncover how we’ve embraced the winds of change to become a leader in CRM and sales consultancy.

Founded in 2008, Sirocco Group recently celebrated 15 years of delivering innovative solutions. A lot has changed in the past decade and a half, but our core has not. Sirocco was founded on the vision of merging different CRM systems within one company. Serial entrepreneur Laith Al-Hashimi, Sirocco’s founder and owner, brings a wealth of experience from the world of Customer Relationship Management. He realised quickly that a one-CRM-fits-all approach simply doesn’t work in the best interest of our clients. As an independent, vendor-agnostic partner, Sirocco prioritizes the unique business needs of our customers, not a specific software package. This freedom has allowed us to bring an unbiased perspective, ensuring the CRM solutions we recommend, implement, and maintain perfectly align with our customers’ goals, and help maximize their business outcomes.

Sirocco’s Impact: Empowering global business success

Sirocco prioritizes rapid and continuous value delivery for our clients, it soon became apparent that our consultants can help with more than just traditional customer relationship management. Our commitment to client success led us to naturally expand our offerings beyond CRM. We always maintained a wider view of CRM and supported sales, marketing, and service processes and solutions. The next step in our evolution was to include solution integrations in our offerings and services, enabling our customers to connect and scale their tech and operational setups. With many customers in complex B2B industries, adding Configure, Price, and Quote (CPQ) technologies to our mix was another subsequent move. We have the honour and privilege to partner with some of the best platforms available and as the needs of our customers continue to evolve, so do we.

So where do you start?

As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!