Welcome!
Watch the full video from our livestream “Everybody is an Innovator!” with Niklas Wikström, Managing Director Sirocco Arabia, and Mats Dahl, Senior Vice President.
Video from Livestream November 2021 – Everybody is an innovator!
Additional Reads
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Going Headless on a Legacy CRM
How to phase a headless 360 migration on a live Salesforce, HubSpot, or Dynamics 365 deployment without freezing the business…
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Headless 360: What Buyers Should Ask
Headless 360 is the most over-claimed feature in 2026 CRM selections. Six questions separate genuine headless platforms from rebranded ones.
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RevOps After the GTM Singularity
Forrester’s GTM Singularity sets a useful target for RevOps. The work that gets you there runs through operating debt your…
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Voice Agents Read Your D365 Aloud
Microsoft’s real-time voice agents are live in Dynamics 365 Contact Center. The harder question is whether your CRM data survives…
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HubSpot AEO: Tracking Is the Easy Part
HubSpot AEO tracks whether ChatGPT, Gemini and Perplexity mention your brand. Seeing the gap is the easy part. Closing it…
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Can You Forecast Your Agentforce Bill?
Salesforce Agentforce pricing keeps shifting. The Summer ’26 release simplifies it, but a clear price tag is still not a…
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Beyond Waterfall in Middle East CRM
Niklas Wikstrom on why waterfall CRM transformation keeps failing in the Middle East, and what disciplined agile delivery looks like…
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Your AI Agent Is the New CRM Lock-In
Behavioural lock-in is the new CRM switching cost. The AI agents inside Agentforce, Copilot, and Breeze do not move when…
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Shadow AI Has Outgrown Your Policy
Shadow AI is no longer copy-paste into ChatGPT. It now means autonomous agents with persistent system access, and your policy…
So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!