KEYTO’s Key To Success: Salesforce and Claude
Claude is here. Are you using it?
A live keynote with Sirocco’s Mats Dahl and KEYTO CTO Martin Doktår Wilén on how a 5,000-person home services leader is using Claude Code to grow rather than to cut, and what that shift means for every Salesforce delivery team.
Why watch?
Most AI conversations in CRM stop at making developers faster. This keynote goes further. KEYTO CTO Martin Doktår Wilén shares the blueprint his 5,000-person organisation actually runs, where the business owns the applications, generalists outperform specialists, and AI is in the process, not just the output.
- A concrete three-level IT model you can bring back to your own organisation
- Real examples of non-technical employees shipping production apps with no IT involvement
- A clear answer to the governance question: how do you democratise building without creating chaos
We should not focus on building AI solutions. We should focus on using AI to build solutions.
Martin Doktår Wilén, CTO, KEYTO
Your speakers
Mats Dahl, Senior Vice President, Sirocco Group. Two decades of Salesforce delivery across CRM, CPQ, data, and AI. 125 specialists across Sweden, Italy, Spain, Dubai, and the US.
Martin Doktår Wilén, CTO, KEYTO. Leads technology at Sweden’s largest home services group, over 5,000 people. Every white-collar employee has a Claude licence. The company has shifted from a savings mindset to a growth mindset on AI.
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