
Welcome to
Sirocco’s
Insights
Immerse yourself in a world of knowledge, industry trends, and expert advice curated to help you navigate your sales journey with confidence.
Blog
-
Data, technology, process, or people? Why business problems can get misdiagnosed (and how to fix that)
Many business challenges are misdiagnosed as data, technology, or process issues—when the real problem lies elsewhere. Discover how to identify…
-
Customer retention strategies with AI: Predicting & preventing churn
Customer retention has always been a priority for businesses, but as markets become more competitive and acquisition costs rise, keeping…
-
Learn what’s holding you back from Email Marketing success
If your email campaigns aren’t performing as expected, it may be time for a fresh approach.
-
How to get the most out of working with consultants
Here’s how to make your next consultancy engagement as successful as possible.
-
How to overcome fears about Agentic AI and build trust in the “Age of Autonomous Systems”
How can organisations harness the power of agentic AI while addressing the underlying fears about its impact on work, trust,…
-
Make company culture your competitive advantage
Let’s find out how the right workplace environment drives lasting success for your company.
-
Is your business really ready for AI? Let’s find out
AI evolves, and so must your organisation. Regularly updating your models, exploring new applications, and encouraging a culture of experimentation…
-
The role of Middleware and APIs in integrations
Businesses that invest in scalable, secure, and well-governed connectivity position themselves to move faster, make better decisions, and adapt to…
-
Is SaaS on its way out? Why “Service as a Software” could shape the future
The shift to Service as a Software offers businesses a chance to rethink how they operate. Embracing this change can…
-
Why speed and first impressions define your B2B lead conversion success
In B2B, where sales cycles are longer and decision-making involves multiple stakeholders, the ability to engage a lead quickly and…
-
Why breaking down data silos isn’t always the answer
This article explores the nuanced role of data silos, examining both their advantages and their challenges.
-
Why IT and business struggle to align (and how to fix it)
If your IT and business teams don’t always see eye to eye, you’re not alone. Many organisations struggle with this…
-
Your ultimate guide to using HubSpot for Real Estate marketing
We help real estate professionals automate repetitive marketing tasks to save time, personalise lead nurturing to increase conversions, and optimise…
FAQ’s
What makes Sirocco different from other CRM consultancy companies?
Sirocco is unique in its independent status. We’re not tied to any one CRM platform; instead, we’re partners with the world’s five leading CRM technologies. This gives us the freedom to provide honest, unbiased advice and to recommend the most appropriate CRM solution that truly fits your business needs.
What industries do you specialize in?
We are experts in optimizing processes and technologies. Our way of working can revolutionize how our clients run their business. We are less focused on specific industries but currently serve customers in manufacturing, construction, banking, housing, hospitality, energy and other sectors.
How does the process of working with Sirocco look like?
At Sirocco we follow the SAFe methodology as a baseline for operational excellence and client deliveries. All our new team members get trained and certified. We value collaboration and transparency. Our teams deliver value fast and continuously. Many of our customers get functional features in 8 weeks or less. (Link to Scaled Agile – Sirocco’s SAFe way of working)
How flexible are your resource consulting contracts?
We offer a multitude of competencies on short- and long-term contracts. You get access to world-class consultants on very flexible terms. Do not hesitate to contact us with your requirements, whether you are a consultant broker or a company in need of reinforcing your team (link to Resource Consulting)
Do you offer support after the CRM system implementation?
We sure do! Once your CRM solution is live, your team members are trained, and your processes are running as expected, we move into a support agreement where we offer you continuous support. Can you bring us in to assist with an existing solution? Absolutely! We can run health checks, system optimizations, assist you with integrations or even system migrations. We actually recommend revisiting your setup and reviewing your progress regularly to ensure you get value from your investment consistently.

So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!