Welcome to
Sirocco’s
Insights
Immerse yourself in a world of knowledge, industry trends, and expert advice curated to help you navigate your sales journey with confidence.
Blog
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Beyond Attribution: Why Contribution measures marketing impact better
Attribution models capture only part of the B2B buyer journey. Learn how contribution analysis connects marketing activity to revenue growth,…
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Who is Salesforce’s Agentforce really for?
Agentforce is transforming how enterprises use Salesforce AI, but it’s not for everyone. Learn who benefits most from Agentforce implementation,…
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How leading B2B teams turn Lead Management into a competitive advantage
Modern B2B companies use lead management to connect marketing, sales, and CRM data into one system of truth that drives…
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Dreamforce 2025 – Reflections from our CEO
Field notes from Dreamforce 2025: what Salesforce’s Agentforce 360 means for admins, data, and Slack in real business environments.
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Beyond Attribution: Why Contribution measures marketing impact better
Attribution models capture only part of the B2B buyer journey. Learn how contribution analysis connects marketing activity to revenue growth,…
-
Who is Salesforce’s Agentforce really for?
Agentforce is transforming how enterprises use Salesforce AI, but it’s not for everyone. Learn who benefits most from Agentforce implementation,…
-
How leading B2B teams turn Lead Management into a competitive advantage
Modern B2B companies use lead management to connect marketing, sales, and CRM data into one system of truth that drives…
-
Dreamforce 2025 – Reflections from our CEO
Field notes from Dreamforce 2025: what Salesforce’s Agentforce 360 means for admins, data, and Slack in real business environments.
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Why your B2B Marketing stopped working (and how to rebuild it)
If you’re a CMO missing pipeline targets, the problem isn’t your strategy or team. The old B2B system broke. Learn…
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The rise of Agentic Integration: Why MuleSoft’s Agent Fabric deserves your attention
Discover how MuleSoft’s Agent Fabric brings order, trust, and scalability to enterprise AI—and how Sirocco helps you put it into…
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Your CRM is only as useful as its data: Why accuracy is the real growth engine
Accurate CRM data powers better forecasting, faster decisions, and true agility. See the hidden risks of stale records and learn…
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Enterprise AI Agents: The real costs of building vs. buying
Build or buy AI agents. Learn the real costs, risks, and why enterprise platforms from Salesforce, Microsoft, and HubSpot offer…
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Why your Email Nurturing campaigns are falling short (and how to fix them)
Email nurturing is essential for B2B—but limited on its own. Discover 9 challenges and strategies to boost engagement and conversions.
FAQ’s
What makes Sirocco different from other CRM consultancy companies?
Sirocco is unique in its independent status. We’re not tied to any one CRM platform; instead, we’re partners with the world’s five leading CRM technologies. This gives us the freedom to provide honest, unbiased advice and to recommend the most appropriate CRM solution that truly fits your business needs.
What industries do you specialize in?
We are experts in optimizing processes and technologies. Our way of working can revolutionize how our clients run their business. We are less focused on specific industries but currently serve customers in manufacturing, construction, banking, housing, hospitality, energy and other sectors.
How does the process of working with Sirocco look like?
At Sirocco we follow the SAFe methodology as a baseline for operational excellence and client deliveries. All our new team members get trained and certified. We value collaboration and transparency. Our teams deliver value fast and continuously. Many of our customers get functional features in 8 weeks or less. (Link to Scaled Agile – Sirocco’s SAFe way of working)
How flexible are your resource consulting contracts?
We offer a multitude of competencies on short- and long-term contracts. You get access to world-class consultants on very flexible terms. Do not hesitate to contact us with your requirements, whether you are a consultant broker or a company in need of reinforcing your team (link to Resource Consulting)
Do you offer support after the CRM system implementation?
We sure do! Once your CRM solution is live, your team members are trained, and your processes are running as expected, we move into a support agreement where we offer you continuous support. Can you bring us in to assist with an existing solution? Absolutely! We can run health checks, system optimizations, assist you with integrations or even system migrations. We actually recommend revisiting your setup and reviewing your progress regularly to ensure you get value from your investment consistently.
So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!