Welcome to
Sirocco’s
Insights
Immerse yourself in a world of knowledge, industry trends, and expert advice curated to help you navigate your sales journey with confidence.
Blog
-
Account-Based Marketing: A smarter way to reach the B2B buyers who actually matter
ABM is not just marketing. It’s a strategic reset for B2B teams ready to align around the deals that matter.…
-
Understanding CRM terminology in the sales process
The reality is that CRM terminology isn’t universal, it’s shaped by how businesses structure their sales process.
-
How to get Business and IT speaking the same language — and actually delivering together
Business and IT often talk past each other. Here’s how to improve collaboration, reduce friction, and keep projects moving —…
-
B2B Content Strategy: What’s working, what isn’t, and what to do about it
Discover how to build a B2B content strategy that drives engagement and conversions. Learn the key pillars for success, including…
-
Account-Based Marketing: A smarter way to reach the B2B buyers who actually matter
ABM is not just marketing. It’s a strategic reset for B2B teams ready to align around the deals that matter.…
-
Understanding CRM terminology in the sales process
The reality is that CRM terminology isn’t universal, it’s shaped by how businesses structure their sales process.
-
How to get Business and IT speaking the same language — and actually delivering together
Business and IT often talk past each other. Here’s how to improve collaboration, reduce friction, and keep projects moving —…
-
B2B Content Strategy: What’s working, what isn’t, and what to do about it
Discover how to build a B2B content strategy that drives engagement and conversions. Learn the key pillars for success, including…
-
Should your company leaders be active on LinkedIn?
Unlike other social media channels, LinkedIn fosters trust and genuine business relationships, making it an ideal platform for executives to…
-
Can everyone access your digital content? The business case for accessibility
Prioritising accessibility enhances your brand’s credibility, improves user experience, and strengthens customer loyalty.
-
Agentic AI: 30 Definitions that matter right now
Agentic AI is changing how work gets done—from static responses to goal-driven actions. This guide breaks down 30 key terms…
-
Why lead and opportunity scoring matters for your Sales and Marketing teams
Lead and opportunity scoring help sales and marketing teams focus on the prospects most likely to convert.
-
How to successfully transition to Scaled Agile: Tips & best practices
The Scaled Agile Framework (SAFe) provides a structured approach that enhances efficiency, fosters collaboration, and improves delivery speed.
FAQ’s
What makes Sirocco different from other CRM consultancy companies?
Sirocco is unique in its independent status. We’re not tied to any one CRM platform; instead, we’re partners with the world’s five leading CRM technologies. This gives us the freedom to provide honest, unbiased advice and to recommend the most appropriate CRM solution that truly fits your business needs.
What industries do you specialize in?
We are experts in optimizing processes and technologies. Our way of working can revolutionize how our clients run their business. We are less focused on specific industries but currently serve customers in manufacturing, construction, banking, housing, hospitality, energy and other sectors.
How does the process of working with Sirocco look like?
At Sirocco we follow the SAFe methodology as a baseline for operational excellence and client deliveries. All our new team members get trained and certified. We value collaboration and transparency. Our teams deliver value fast and continuously. Many of our customers get functional features in 8 weeks or less. (Link to Scaled Agile – Sirocco’s SAFe way of working)
How flexible are your resource consulting contracts?
We offer a multitude of competencies on short- and long-term contracts. You get access to world-class consultants on very flexible terms. Do not hesitate to contact us with your requirements, whether you are a consultant broker or a company in need of reinforcing your team (link to Resource Consulting)
Do you offer support after the CRM system implementation?
We sure do! Once your CRM solution is live, your team members are trained, and your processes are running as expected, we move into a support agreement where we offer you continuous support. Can you bring us in to assist with an existing solution? Absolutely! We can run health checks, system optimizations, assist you with integrations or even system migrations. We actually recommend revisiting your setup and reviewing your progress regularly to ensure you get value from your investment consistently.
So where do you start?
As your long-term partner for sustainable success, Sirocco is here to help you achieve your business goals. Contact us today to discuss your specific needs and book a free consultation or workshop to get started!