10 Steps to a successful CRM user adoption

The CRM (customer relationship management) software market is growing rapidly as businesses strive to get more digitalized and streamlined. A CRM solution can bring a wealth of benefits to a business, including automating processes making them more efficient, improving customer service, and monitoring the performance with the use of reports and dashboards.

In order to have a successful crm implementation however, it is crucial to spend the time to plan for the user adoption. If you only focus on the technology and neglect the importance of making sure that the users will actually use the system you run the risk of poor user adoption which is one of the main reason crm projects fail. Here are 10 steps that will help you have a successful user adoption.

Helena Alenblom

Salesforce Consultant/Project Manager


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